Sue Hall

"My reputation is your guarantee"

"Sue Hall recently acted for me with respect to the sale of one of my properties and she had also previously acted for me with the sale of another property. I must say that it has been a pleasure to deal with Sue. She is courteous, efficient, very direct and business like with her statements and communicates regularly. As a busy..."

- John

"Just wanted to thank you for making the sale of 53 Carrington Avenue so seamless and stressless. My only regret is that we haven't actually met you yet! But we will make sure to come over and do that before long. Anyway, thanks again for all your great work on our behalf. "

- Trevor & Pauline
More testimonials »

4 ways to better understand buyers in the Hamilton property market

9th Oct 20

Understanding who your buyer is is a cornerstone to selling a house. Knowing who your key buyers are (or will be) and what their needs are can affect the value the Hamilton housing market places on your property—and how, whether and when you decide to buy, sell or invest.  

Building up a “buyer profile”, as it were, relies on several sources of information. What age are they? Are they a family or a one person household? Where do they work? Do they have a car, or do they take public transport? However, while it’s easy to say what information you need, it’s not always easy to find.

So, without further ado, here are four resources to help:

Not sure what demographics to consider when you sell? Read about it here.

1. Hamilton Council community profiles

As part of its annual operations, Hamilton Council conducts community surveys to better understand the people and the needs of each of the 11 geographical areas of Hamilton. Inside each profile you’ll find information on:

  • Demographics: age, cultural diversity, qualifications and income.
  • Social wellbeing: transport options, facilities and community engagement.
  • Employment: unemployment rate and profession breakdown.
  • Perceptions of safety.
  • Household facts, including average rental return.
  • Health and wellbeing priorities.

Best of all, the layout of these profiles makes it easy to assess and compare various regions to each other, as well as identify different Hamilton housing market trends over wider areas. With this, you can assess the strengths and weaknesses of each area, the type of people who live within it and what their priorities may be. For example, if they are a particularly active neighbourhood, they may prioritise access to sporting facilities or outdoor reserves. Whereas, if they are an area with an older population, they may prefer homes that are close to public transport and health amenities.

2. Hamilton growth indicator reports

Released every quarter, the Hamilton Housing Market and Economy Growth Indicator Reports contain a wealth of information for home sellers—and buyers—to sink their teeth into. In addition to providing a good overview of the Hamilton housing market for the quarter, it also provides insights to:

  • Housing affordability.
  • Building consents.
  • Average change in house prices by suburb.
  • Average change in sales volume by suburb.
  • In-fill zones.
  • Greenfield zones.

You can read the August 2018 issue here.

This information can help you gauge the level of activity going on in and near your neighbourhood as well as assess the type of buyer your home will attract based on what the market is currently doing. For example, a poor housing affordability result may mean that you’re less likely to see first home buyers in the market. In a similar vein, if you’re located near a growth cell, you could see more investor interest in your property.

3. FigureNZ

Figure NZ pulls data from a host of partner organisations to provide Kiwis with simple, easy to find information on a variety of topics—including property. ABS, Statistics New Zealand, InternetNZ, the New Zealand Treasury, The Department of Internal Affairs and Chorus are just a  few of their partners.

The real benefit of FigureNZ is its ability to turn complex data into simple, intuitive graphics. Where once it would have taken hours of hunting to first find the data and then make sense of it, FigureNZ can help you to quickly uncover data and trends such as:

The data FigureNZ provides is particularly useful in understanding social and economic demographics in Hamilton. It can give you a good understanding of where people are working, how much they earn, the breakdown of homeowners to renters, and the strength of the local community. This information is particularly useful for assessing the level of demand for property in your area and why, as well as the financial situation your key buyers are likely to be in.

4. Team Sue Hall

On top of your own research, it’s always worthwhile getting in touch with us. We have done our research, are tuned to what local buyers want and can offer unique insights and analysis about their current behaviours—both at a suburb, and sometimes even street level.

In addition to providing you with a comparable market analysis, we can also provide:

  • Practical advice on preparing your property for the market.
  • A comprehensive marketing plan to target your key buyers.
  • Advice on staging your home to attract key buyers.
  • A price estimate based who your key buyers are likely to be.

From overall Hamilton housing trends to suburb, even neighbourhood, specific fluctuations, Team Sue Hall has a wealth of knowledge that’s really worth tapping into—even if it’s just to get a second opinion.

^ top
Filed under Hamilton / Waikato

Related posts

Leave a comment

Fields marked * are required

Sue Hall's Blog

Hamilton home sellers cautioned against 'fast sale mentality' as holidays approach

The average number of days to sell a home in Hamilton hit 25 in October. This is the fastest average sale time in the city in five years. Additionally, Real...

Read More »

Upcoming and current Hamilton projects

Hamilton is one of the fastest growing cities in the country! In the past, Hamilton has been known as a centre for agriculture. But today it is it's infrastructure that is...

Read More »

4 ways to better understand buyers in the Hamilton property market

Understanding who your buyer is is a cornerstone to selling a house. Knowing who your key buyers are (or will be) and what their needs are can affect the value...

Read More »

How is the Real Estate Market looking following Covid-19?

Though it is always difficult to have a crystal ball when it comes to predicting the real estate market, there are several historical factors we can look at when evaluating the market moving forward.  A number of comments in this blog have come from trusted sources and experiences of those who have had lengthy careers in the Real Estate industry, including working through the previous Global Financial Crisis.

Read More »

Covid-19 and Your Property - What You Need to Know

For answers to the frequently asked questions regarding Covid-19 and Real Estate, please visit this informative article from Lodge Real Estate.

Read More »

More Blog Articles »